The pandemic has taken its toll on the live music industry in 2020, but what does the future hold as the end of the year nears? Pollstar and VenuesNow combined to ask the key questions to more than 1,350 live industry professionals in a newly published survey, with just over half of the respondents expecting a return to live venue shows next year.
The survey was conducted between Aug. 23 and Sept. 7, pulling from a cross-section of industry professionals. Nearly 24 percent work in the venue business, 17 percent came from the promoters and talent buyers, production and concert support made up 16 percent with nearly 11 percent made up from hybrid job titles.
When asked about the return of live music, 54.8 percent of the respondents felt that a full capacity return would occur in 2021, while another 30.6 percent expected full capacity shows to not come back until 2022.
Of that grouping, only two percent of those polled felt that full capacity shows would arrive by the first quarter. 12.5 percent put that return in the second quarter of the year. 27.8 percent felt that live shows could return in full capacity by the third quarter of the year, and 14.6 percent believed the fourth quarter was the most likely. 14.7 of the respondents admitted they "have no idea" of when live shows would return to full capacity.