J Alvarez will headline the Billboard Sounds Showcase during Billboard’s Latin Music Week in Las Vegas. The event, sponsored by Glad Empire and ASCAP, will take place from 9 p.m. to 11 p.m. on Wednesday, April 24 Live at Drai’s After Hours.
Joining the Puerto Rican urban artist is a wave of old-school and new-school reggaeton artists, including Nio Garcia, Casper Magico, MC Ceja, DJ Nelson and Myke Towers.
Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature "Star Q&As,” as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Registration to the conference will give attendees access to three days of panels, one-on-one sessions and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.