Jason Aldean creates an unconventional three-part music video for his “swoon-worthy new single” (Billboard) “You Make It Easy,” f his forthcoming eighth studio album Rearview Town out April 13th. Directed by longtime collaborator Shaun Silva and filmed outside Nashville, the suspenseful storyline unravels over the track’s “raw and bluesy lyrics,” (USA Today). With each cliff-hanging ending, the music videos follow a couple’s deep-rooted love in the face unpredictable circumstances. Fans can watch the series now on YouTube.
“The first time I heard this song, I was riding around in my truck,” states Aldean. “I immediately needed to cut it and always felt like it could be the first single. I told Shaun that I wanted the videos to capture the love story that this song tells, and I think one the things he’s really good at is taking our ideas and running with them in a cool way.”
Before its unique release, Aldean hosted a few dozen fans at The YouTube Space New York for an intimate screening the “You Make It Easy” three-part music video. Additionally, fans enjoyed a stripped down performance the track before a Q&A with Aldean and Silva on the making the series.
The “vulnerable and slow burning” new single behind “country powerhouse” (Rolling Stone) Jason Aldean yearns with the well-worn sounds hometown heroes Otis Redding and the Allman Brothers Band, as it kicks f Rearview Town‘s fiercely confident songs that catapult between traditional country grooves, stadium-sized rock riffs and rap-style boom-thwacks. Certain to add fire to a career that’s already witnessed 19 chart-topping hits, Aldean is “returning to his roots for his new single and album” (USA Today), as Rearview Town is full vignettes life laid over electrifying rock n’ roll and country sounds, building upon that history. The upcoming album follows his last three albums that each bowed at No. One on the all-genre Billboard 200 albums chart and all seven his previous LPs have achieved Platinum certification or better, tallying more than 15 million total album sales. His wide-open approach has made him a perennial live-show favorite for the format as Aldean has headlined the biggest stadiums in the United States and this year, he will launch his High Noon Neon Tour on May 10th.