Pepsi has unveiled its TV advertisement that will air during Super Bowl LII on Sunday, February 4th. Titled “This Is the Pepsi,” the :30 in-game ad takes fans through decades the brand’s rich history in pop culture.
The spot is narrated by Jimmy Fallon and includes a new take on the famous 1992 Pepsi Super Bowl ad starring Cindy Crawford — and this time, also her son Presley Gerber. The spot also features iconic celebrities Pepsi’s past and present, including Britney Spears, Michael Jackson, Jeff Gordon, “Uncle Drew,” and a cameo from the famous DeLorean Time Machine from Back to the Future.
Beyond the :30 in-game ad, Pepsi also released a long-form version the ad that will run on digital and across the brand’s social media platforms.
This ad marks the U.S. launch Pepsi’s global, year-long creative campaign, “Pepsi Generations,” rolling out across the full Pepsi portfolio – Pepsi, Pepsi Zero Sugar and Diet Pepsi. For 120 years, Pepsi has encouraged consumers to have fun, live out loud and enjoy life to the fullest. The Pepsi Generations campaign celebrates the best moments our past, creates new iconic moments for today and sets the stage for an exciting future, allowing Pepsi to be the choice for decades to come.
In the 10 seconds before the Pepsi Super Bowl LII Halftime Show, Fallon will countdown to his friend Justin Timberlake’s epic performance with an unforgettable lead-in. Super Bowl LII takes place Sunday (Feb 4th) at U.S. Bank Stadium, Minneapolis, MN between the Philadelphia Eagles and New England Patriots.