Back in March, to help musicians amid the coronavirus pandemic, Bandcamp announced a special promotion. On certain days, the Internet music company would waive its percentage cut in selling artist's songs and albums on the service. Now nearly a year out, that effort has distinctly paid off.
The initiative earned musicians $40 million in 2020. That's money that went right to performers thanks to the nearly 800,000 fans that participated in the sales during the first Friday of each of the last nine months. It did so well that Bandcamp has decided to further extend Bandcamp Fridays.