A few days ago, took to Instagram to flaunt some truly , with the same mischievous pride reserved for kittens leaving bird carcasses on the stoop. Truly on his Dr. Evil, Weeknd had cause for celebration thanks to one billion streams on the digital streaming platform, the road to a platinum plaque all but cleared f traffic. Throw in some glowing critical acclaim and we’re looking at a massive opening week for his brand new album After Hours.
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In fact, it’s one the year’s best so far, beating out competition from , , and . A report from Billboard cites Weeknd’s first week numbers looking like a total up to 425,000 album-equivalent units, which would ultimately make After Hours the biggest release his career. An impressive feat, and a testament to his enduring place in the modern musical landscape. Look for the final round-up to be unveiled on Billboard this Sunday, but don’t be surprised to see Weeknd sitting pretty come the release the April 4th charts.
This tally puts The Weeknd at the top the pile, beating out both ‘s (288,000) and Eminem’s surprise album Music To Be Murdered By (282,000). A grand look for the Canadian singer, who continues to prove that artistry and originality can and will make it to the top. Have you been keeping that After Hours on rotation?