We now sit at the midpoint of the football season and Pepsi, the NFL, and Roc Nation have announced The Weeknd as the Pepsi Super Bowl LV Halftime Show headliner on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.
This the second year of collaboration between the NFL and Roc nation, bringing The Weeknd to the world’s biggest stage.
The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.
“We all grow up watching the world’s biggest acts playing the Super Bowl and one can only dream of being in that position. I’m humbled, honored and ecstatic to be the center of that infamous stage this year,” The Weeknd said.