NFL free agent Colin Kaepernick is leveling up in a big way. The publicized Black Lives Matter activist is now the face a new campaign for sports giant Nike.

Colin hopped on Instagram Monday (September 3) to share a shot from the newly launched partnership.

This past weekend, Louisiana rapper Kevin Gates shared his issues with Kaepernick kneeling during the national anthem at NFL games.

Last month, Bad Boy Records CEO Diddy made sure to share a powerful pic West Coast rapper YG and Kaepernick kneeling together.

The same week, Madden 19 developer EA issued a statement explaining there was no malicious intent on Kaepernick’s “Big Bank” reference getting censored from its soundtrack.

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