The marketing minds at Nike deserve a serious raise. New reports claim the iconic sports apparel giant easily secured over $40 million in buzz courtesy this week’s Colin Kaepernick-featured Just Do It campaign.

According to reports, the Kaepernick/Nike announcement generated even more exposure than its PR and advertising team could have imagined.

Over the last 24 hours, various hip-hop artists have rallied behind Nike and Kaepernick’s new campaign.

This week, Colin hopped on social media to share a shot from his new campaign.

Nike’s relationship with CK goes back nearly 10 years.

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