Houston, TX – The social media era has created an almost exaggerated sense of entitlement. Up and coming artists are now able to reach out and (virtually) touch executives on a whim. However, it’s hard not to entertain their optimism — especially when so many randomly viral moments have resulted in lucrative careers.
Still, there’s something to be said for the hunger and drive it took to break into the industry in a pre-social media-driven landscape. Rappers think they have the drive, but how far would they go?
It’s this idea that makes the story of New Jersey MC Q45 so fascinating.
“I took a long hiatus from rap,” he tells hitmusic while discussing his new LP No Black Men Were Killed While Making This Album.
Q45 walked away from music over a decade ago after realizing it wasn’t going to work out for him the way he imagined. He got into finance and now owns a successful wealth management firm in Houston, Texas.
But, the Atlantic City native didn’t come to that decision lightly. At his height, he seemed to be on his way following possibly one of the more gutsy stunts of his day: sleeping outside of JAY-Z‘s Def Jam office for 38 days back in 2006.
“I slept outside of Hov’s office Monday through Friday, handing out mixtapes and newspaper articles,” he says. “I would go home over the weekend, record a whole new mixtape and be back on Monday.”
The move proved fruitful, garnering some attention by the Atlantic City Press — eventually earning him a chance to rap for Hov, Tyran “Ty Ty” Smith and Roc Nation co-founder Jay Brown.
Unfortunately, it didn’t go the way he had hoped.
“[Jay] was like, ‘If I sign you, someone will be sleeping outside my office for the rest of my life,'” he recalls.
Randomly, Rampage The Last Boy Scout got a whiff of Q45’s story and signed him to his DeepFreeze Entertainment imprint. However, nothing materialized from the situation.